7 Simple Tips to Improve Your Website 12/06/2011
 With the holiday season looming, I'm trying to make these blog posts beneficial to this time of year. Last week we had "It's a Very Nerdy Christmas!" and this week I"m bringing you tips to help you improve your website just in time for the holiday season.
Add Comment It's a very nerdy Christmas! 11/30/2011
 Wondering what your little nerd wants for Christmas? Can't afford to buy them a new computer? Do you think that the only presents your nerd will like cost an arm and a leg? We're here to show you a few gifts under $50 that will make your nerds Christmas that much better!
Building a Customer Profile 10/26/2011
 A customer profile tells you who you are making you product or service for. Why is this important, you might ask, well there are a few reasons. First is that it tells you who your customer is, their hobbies, their needs, their taste, everything. It allows you to build a marketing plan and a business design that suites their needs rather than their own. One of the biggest issues I find as a web designer is people who build their company a website that they like rather than what their customer will like. I have also been a victim to this train of thought, it's not an easy one to break. This is why a customer profile is important, to make you take on their personality when designing anything related to your business.
What makes a good website? 10/21/2011
 I am often asked to review the look of a companies website, as an outside, professional source. I have decided to write a guide to help you determine the effectiveness and quality of your website. This guide does not cover much about the content or code in your site, but mainly focuses on the design aspects that your everyday visitor is involved with. A guide on Content will come in the near future so look out!
Read more after the break! Newegg.com | A Review 10/20/2011
 Newegg! No they don't sell egg's, new or old, they sell computer parts. Anything from hard drives to RAM, Newegg is my leading supplier of anything PC. I will tell you now that this is not paid for by Newegg or any other company. This is me of my own free will writing about a company that I know and trust with all of my computer needs.
Newegg.com has always held a special place in my heart, from the time I built my first computer at 9 to working on client computers for my business, Newegg has been my supplier of choice. I am writing this article about WHY I like Newegg, but honestly I am not a good writer so I am going to break this down into categories that have no particular order and may or may not use proper grammar so bear with me. Why have a Blog? 10/11/2011
What is a blog?
In essence a blog is a place where you can write short articles about whatever relates to your business. These articles allow you to get new information to your customers and also allow them to get involved with your company. If I was asked by a client what the benefits of blogging were to their website I would give two main answers. Computer Security 10/01/2011
Virus', Trojan's and Malware are all common threats to your computers security. In fact, if your computer is connected to the internet, which because you are reading my blog I will assume it is, you are most likely already infected. Below are some tips to help you keep your computer safe.
Four Steps to Launching a Loyalty Program 09/18/2011
Structured programs can help you grow your business, retain customers and trump the competition.
Two key ingredients for small business success are encouraging customer loyalty and promoting purchase behavior. One way to accomplish these is by creating a loyalty program -- a tailored marketing plan that rewards customers for their participation. These programs can range from simple punch cards (i.e. buy six muffins, get a seventh free) to store-branded credit cards that reward redeemable points. There are distinct advantages to having a formal loyalty strategy in place, including having a means to maximize opportunities and to grow your business in a more strategic and viral way. The most exciting thing is that you can build the program at your own pace, on your own budget and to your liking. Once your program is firing on all cylinders, you'll develop a deeper and more meaningful relationship with your loyal customers which, in turn, should provide you with insights that will allow you to strategically outshine your competition. You were busy updating your Facebook status and tweeting about it. In the meantime, Google plus is getting ready to launch their new business profiles. Christian Oestlien, Group Product Manager at Google, wrote a blog post noting that Google has accelerated its development work on Google plus for business. “Your interest has got us very focused on accelerating our development plans,” Oestlien wrote on July 14.
In response, Facebook launched ‘Facebook for Business.’ It is nothing too different from the old fan pages; you still have to pay for ads, obviously. Facebook’s quick launch of its business page is a serious indication that the 750-million-member monster of social networks is taking the arrival of Google plus quite seriously. Adding a +1 Button 09/17/2011
Everyone has heard of the new Google +1 button, but not many know it's real power. The +1 button is not the same as the Facebook like button, it's much more. Google search (witch controls 70% of the Internets searches) uses the +1 button to help determine the quality of a website. The more quality your site, aka the more +1's, the more Google thinks your site is relevant.
"Content recommended by friends and acquaintances is often more relevant than content from strangers. For example, a movie review from an expert is useful, but a movie review from a friend who shares your tastes can be even better. Because of this, +1's from friends and contacts can be a useful signal to Google when determining the relevance of your page to a user’s query. This is just one of many signals Google may use to determine a page’s relevance and ranking, and we’re constantly tweaking and improving our algorithm to improve overall search quality. For +1's, as with any new ranking signal, we are starting carefully and learning how those signals affect search quality." |
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