Why have a Blog? 10/11/2011
What is a blog? In essence a blog is a place where you can write short articles about whatever relates to your business. These articles allow you to get new information to your customers and also allow them to get involved with your company. If I was asked by a client what the benefits of blogging were to their website I would give two main answers. 1) Getting customers involved Posting articles that your demographic enjoys and enticing them to post on how they feel about a certain topic gets your clients involved with your business. When people feel like they are contributing to your business, they are in turn more likely to remember your company next time they need to shop. 2) Building a large site Lets say you have 10 static pages on your website such as your home page, contact page, and about page ect...If you can commit to writing a new blog post 2 times per week, by the end of your first year your website will now have 114 pages stored by search engines. Blogging is a very easy and interactive way to give your website a dynamic library of information your clients can pull from at any time. As well as giving search engines a better excuse to move you farther up the ladder of search results! CommentsLeave a Reply |
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