Building a Customer Profile 10/26/2011
 A customer profile tells you who you are making you product or service for. Why is this important, you might ask, well there are a few reasons. First is that it tells you who your customer is, their hobbies, their needs, their taste, everything. It allows you to build a marketing plan and a business design that suites their needs rather than their own. One of the biggest issues I find as a web designer is people who build their company a website that they like rather than what their customer will like. I have also been a victim to this train of thought, it's not an easy one to break. This is why a customer profile is important, to make you take on their personality when designing anything related to your business.
Add Comment Four Steps to Launching a Loyalty Program 09/18/2011
Structured programs can help you grow your business, retain customers and trump the competition.
Two key ingredients for small business success are encouraging customer loyalty and promoting purchase behavior. One way to accomplish these is by creating a loyalty program -- a tailored marketing plan that rewards customers for their participation. These programs can range from simple punch cards (i.e. buy six muffins, get a seventh free) to store-branded credit cards that reward redeemable points. There are distinct advantages to having a formal loyalty strategy in place, including having a means to maximize opportunities and to grow your business in a more strategic and viral way. The most exciting thing is that you can build the program at your own pace, on your own budget and to your liking. Once your program is firing on all cylinders, you'll develop a deeper and more meaningful relationship with your loyal customers which, in turn, should provide you with insights that will allow you to strategically outshine your competition. You were busy updating your Facebook status and tweeting about it. In the meantime, Google plus is getting ready to launch their new business profiles. Christian Oestlien, Group Product Manager at Google, wrote a blog post noting that Google has accelerated its development work on Google plus for business. “Your interest has got us very focused on accelerating our development plans,” Oestlien wrote on July 14.
In response, Facebook launched ‘Facebook for Business.’ It is nothing too different from the old fan pages; you still have to pay for ads, obviously. Facebook’s quick launch of its business page is a serious indication that the 750-million-member monster of social networks is taking the arrival of Google plus quite seriously. |
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